TMPL

Agency

In House
2022-2023

Role

Design/ Creative Director

Full rebrand, packaging and Shopify site for the launch of TMPL — a direct to consumer skincare brand, designed for men of colour.

View Site

www.tmpl.care

Work

Brand Identity
Website
Digital Design
Creative Direction
Art Direction
Packaging

Introduction

As co-founder of TMPL, a new skincare brand created to address the needs and concerns of men of colour, I played a crucial role in establishing the brand since it’s initial launch in 2021. The brand quickly grew a cult following as men and women alike gravitated towards our unique brand promise of “self-care for the mandem” and was featured in numerous global media outlets including British GQ, Wallpaper* and BBC Dragon’s Den.

With early investment secured and in the lead up to launching a new and improved product range, we felt the timing was right for a rebrand in order to firmly position TMPL as a brand fit for the culture.

Logo design

Before and after

We rebranded Temple as TMPL, modernising the original spelling while staying true to our core ethos of "your body is your temple". For the logo I designed a bold new logotype set in all caps to exude strength and confidence.

Logo design

TMPL logo construction

Brand guidelines

Typography

Brand guidelines

Colour palette

Art direction

Key visual

Creative direction

Campaign and product photography

The new brand identity conveys a bold new attitude towards modern masculinity and unapologetically celebrates the diversity of men with melanated skin.

Organic socials

Instagram feed

Paid socials

Instagram post 1:1

The new packaging boasts a clean minimal aesthetic and is designed with functionality in mind for quick and easy use. I teamed up with the talented videographer and photographer Andre Modeste Humphrey to capture our new campaign creative – models were cast from our social media community and were selected to showcase a range of skin tones and ethnicities.

Campaign videography

by Andre Humphrey-Modeste

The site features rich video content, a clean, minimal interface, and clear call-to-actions for a seamless shopping experience.

Homepage hero

Desktop

Landing page

Mobile

Landing page

Desktop

I designed the user experience to strategically direct site visitors towards our bestselling bundles and subscription purchases. This approach delivered the best value and end-user experience for customers while also boosting bottom-line revenue and customer life-time value for the business.