Pivo
Agency
In-House
2017—2019
Role
Design Lead
Branding, digital product and Shopify site for an innovative mobile app and smart device to help content creators make better content.
View Site
getpivo.comWork
E-commerce
Digital Product
UX/UI
Brand strategy
Identity
Packaging
Introduction
Pivo brings a world of new possibilities to content creators with its innovative mobile app and 360º smartphone mount that work together to film you wherever you go. As Design Lead, I was responsible for building brand and design systems from scratch, overseeing the design and creative team to craft seamless user experiences across all digital products and brand touchpoints.
The Pivo logo features custom-drawn lettering with rounded terminals for a friendly, contemporary vibe. The icon, inspired by the concentric circles of a target, symbolises Pivo’s core auto-tracking feature.
I designed a vibrant identity using lively pop colours to infuse fun and playfulness, and a cohesive design system to ensure brand recognition and a smooth user experience.
I led the UX/UI design of the Pivo mobile apps from the initial planning stages through to prototyping and final shipping of the products on both the App Store and Google Play. Working closely with a team of in-house developers we benchmarked native camera apps to help user adoption while also innovating how users access and control the full set of features Pivo has to offer.
Credits
Design Lead Adam Hutchinson
Creative Direction Adam Hutchinson
Graphic design Andrea Rodriguez, Sang-Hoon Song
3D Animation Jennifer Hwang
Photography Andrea Rodriguez